Archive for January, 2013

Basics of Typography Design

Definition of Typography

The act or art of expressing by means of types or symbols; emblematical or hieroglyphic representation.

The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers. In digital typography, type designers are sometimes also called font developers or font designers. (Ref)

Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol.

The term typeface is frequently confused with the term font.

Crash Course In Typography

What is the difference between Typeface and Font?

According to Mark Simonson a typeface is:

the physical embodiment of a collection of letters, numbers, symbols, etc. (whether it’s a case of metal pieces or a computer file) is a font. When referring to the design of the collection (the way it looks) you call it a typeface. (Ref)

Fonts don’t just display letters as words and sentences. They convey emotion, attitude and tone. They call out what information is most important and help you navigate through a site.

Cameron Chapman sums it up:

The mood of a typeface is an important part of how it should be used. Different typefaces have strikingly different moods. Commonly used moods include formal vs. informal, modern vs classic/traditional, and light vs dramatic. Some typefaces have very distinct moods. For example, Times New Roman is pretty much always going to be a traditional font, which is why it’s so commonly used for business correspondence. Verdana, on the other hand, has a more modern mood.

Some typefaces are more transcendent, and can convey almost any mood based on the content and the other typefaces they’re combined with. Helvetica is often considered one such font.

The following animation  Type High is an introduction to the principles of typography through letterpress, to serve as a typography primer for novice students and for classroom instruction. It was a self-initiated project under the guidance of Raphael Attias in his class, Interactive Text, Sound and Image, at RISDType High was part of a larger toolkit that allowed students to interact with type anatomy, composition and type in the real world. Produced in stop-motion animation, it explains the grammar of typography in the RISD letterpress shop. The video was made by Lynn Kiang.


Basics of Typography – Great Links

Intro to Typography Basics

The Basics of Typography

A Crash Course in Typography ( Excellent – all you need to know)

8 Simple Ways to Improve Typography in Your Designs

A great GIF showing the history of the alphabet from Reddit 

History of the Alphabet

The infographic below presents a history of typefaces, incorporating fun tidbits from tech, pop culture and the web. Do you know what font the Google logo is? 

History of Western Typefaces

From Mashable

The readymades of Marcel Duchamp  –  By simply choosing the object (or objects) and repositioning or joining, titling and signing it, the object became art.  (Ref)

Marcel Duchamp – Bicycle Wheel Dada 1913

It now seems that even well before our archaic ancestors started to produce works of art, they too used readymades. At least 2 million years ago our Hominid ancestors collected rocks that resembled for example faces or animals. These objects have been found across the world in early hominid sites and has been called Manuports.

According to Australian archaeologist and rock art scholar Robert G. Bednarik : “Manuports are unmodified objects transported and deposited by hominids, and they are distinguished by being of a usually striking material clearly foreign to the sediment containing the occupation deposit they occur in.” (Ref)

One such example is the Makapansgat pebble. It is a 260-gram jasperite cobble with natural chipping and wear patterns that make it look like a human face. The pebble, found some distance from any possible natural source, was in the possession of a female Australopithecus africanus. The pebble was not a manufactured object, but it was possibly recognized it as a symbolic face, and treasured as such. This would make it the oldest known sculpture, or manuport. (Bradshaw Foundation)

Makapansgat pebble – earliest known manuport

Australopithecus africanus was an early hominid, living between 3 and 2 million years ago – in the late Pliocene and early Pleistocene,  thought to be a direct ancestor of modern humans.

Artists Impression of Australopithecus africanus

But is it Art?

Who among us haven’t at some stage carried home a rock, a stick or something  because we saw in it a face, or an animal; looked at clouds and saw a dragon?

Personal manuport

My personal Manuport – I have carried it along because to me it resembles a veiled woman

This ability is called Pareidolia and is what happens when we see images in the famous psychological inkblot test. Interestingly, this ability is something we share with other animals. Research has found that it does not depend on the size of the brain.  For example;

“Just as frogs are prone to see moving dots on a screen as flies, and sea urchins will avoid any dark shadow as if it were an enemy fish, humans too tend to interpret their environment with the “models generated by their most pressing interests” Steward Guthrie

Rorschach test. or Inkblot Test

It doesn’t take much of a stretch of imagination to see how this may have been how we started to create art, invent technology, and attach spiritual significance to to certain mountains, events or places, or a mechanism to understand the cosmos.

Mechanism of exploration and understanding of the Cosmos

This also connects to the theory that rock art is a depiction of what shamans saw in their trances or how entoptic motifs, turns into iconic images.

If you watch the documentary How Art Made the World Part 2  – The Day Pictures were Born , you can see more about that.

To this day before we can create anything, something else must first spark our imagination.

Glossary

Pareidolia (psychological phenomenon): involving a vague and random stimulus (often an image or sound) being perceived as significant. Psychological phenomenon related to the Rorschach test.

Apophenia (psychological phenomenon): that describe the experience of seeing patterns or connections in random or meaningless data. The term was coined by Klaus Conrad (1958).

Hierophany (psychological phenomenon): the perception of a manifestation of the sacred.

PAH Triad (psychological phenomenona): Pareidolia-Apophenia-Hierophany working simultaneously, is changeable among diverse individuals. The PAH triad is part of the unconscious mechanisms inherent to every human being, present in the primary stages of the early development of the human conscience.

Mimetolith (M): 1.a. a natural topographic feature or rock which natural shape resembles something else – human, animal, plant, manufactured item, or part(s) thereof. (Dietrich 1989).

Mimetomorph (Mm): Any kind of material (bones, wood, mud and others) with natural shapes that resembled animals, human beings or other objects. Many of these material don’t survive passage of the time.

Mimetolith Modified (M-m): Natural shape altered by human beings.

Mimetomorph Modified (Mm-m): Natural shape altered by human beings.

Banksy Humour

Posted: January 29, 2013 in Art Enrichment
Tags: , ,

Prehistory of Art – Lascaux – great documentary to give insight into Lascaux caves and paintings.

Prehistoric Europeans. People Who Invented Art

Prehistoric Art: Part 1 of 2

The cave drawings were found by archaeologist Marc Azema and French artist Florent Rivere, who suggest that Paleolithic artists who lived as long as 30,000 years ago used animation effects on cave walls, which explains the multiple heads and limbs on animals in the drawings. The images look superimposed until flickering torch-light is passed over them, giving them movement and creating a brief animation.

“Lascaux is the cave with the greatest number of cases of split-action movement by superimposition of successive images. Some 20 animals, principally horses, have the head, legs or tail multiplied,” Azéma said.

From Universal Spectrum Forum

Great BBC Documentary series on the origins of Art and the importance of our ability to see and recognize images. How art shaped our world – It is a great overview of the History of Art.

Part 1 – More Human than Human – 

The Human body in art – body image, Venus of Willendorf, Egypt, Greece


Part 2 – The Day Pictures were Born

Origins of Art, how did we first think of making images?


Part 3 – The Art of Persuasion


Part 4 – Once Upon a Time


Part 5 – To Death and Back

composition

Composition by KALI CIESEMIER

Composition by Kali Ciesemier

From Duke University – Visual Analysis

The purpose of a visual analysis is to recognize and understand the visual choices the artist made in creating the artwork. By observing and writing about separate parts of the art object, you will come to a better understanding of the art object as a whole.

What are Visual Rhetoric and Visual Literacy?

The simplest definition for visual rhetoric is how/why visual images communicate meaning. Visual literacy is also about how culture and meaning are reflected, communicated, and altered by images. Visual literacy involves all the processes of knowing and responding to a visual image, as well as all the thought that might go into constructing or manipulating an image.

A visual analysis addresses an artwork’s formal elements—visual attributes such as colour, line, texture, and size. It also includes historical context or interpretations of meaning.

  • Read the assignment or questions carefully to decide which elements of visual analysis needs to be included, as not all the aspects are suitable to comment on for every painting. Select the aspects that seem most appropriate. Some questions or assignments will require that you either do a comparative analysis – (comparing artworks, or artists from a different social, or historical context) or will expect you to frame your formal description in terms of historical or social context. information.
  • All observations must be justified e.g  “Paul Cézanne‟s Mont Sainte-Victoire is composed of a number of repeated shapes and lines that serve to unify the composition. So,  if you make an observation about a formal element, also state what visual effect it has in your opinion.

 

Paul Cézanne, Mont Sainte-Victoire (1885-7)

1.   Recording the painting details  (your notes should always state painter, title and date)
Note; for exams each section has two questions, in the first question, you will be given the images and these details, you can then refer to the works as they are numbered in the paper e.g fig 1b.

Name of Painter:  (e.g. Monet)

Title of the Work: (e.g. Rouen Cathedral in Full Sunlight)

Date it was painted: (e.g. 1874)
It’s more than just dating the piece — once you have the date down, you can take a look at what was going on during that time period that would make the artist want to depict his subject the way he has.

Size :  (e.g. 84 x 63 cm)

Medium :  (e.g. oil on canvas)

Stylistic Period: (e.g. Impressionism)
Note – If your assignment or question asks you to identify the style or movement associated with the artwork, compare the artwork’s formal elements to the stylistic characteristics of the style/or movement. For example: “Robert Adam‟s library at Kenwood is quite classical, not just because of the Corinthian columns and barrel vaults, but also because it is symmetrical, geometric, and carefully balanced .”

2. Subject and Theme

  • Describe the subject: (e.g. the artist Courbet meets his patron Monsieur )
  • and/or  Describe the content: (e.g. the stone facade of a Gothic Cathedral)
  • and/or  Explain any ideas that the painting is expressing (political, social, personal) : (e.g.Courbet depicts himself as of equal status to his wealthy patron)
  • Identify underlying themes: (e.g. self-sacrifice, loyalty to nation in David’s Brutus receiving the Bodies of his Sons)
  • Explain any background known about the work (using research to find out): (e.g. the format derives from a popular print called The Wandering Jew)
  • “What’s the mood like?” In other words: what overall feeling do you get from the piece? Do the colour choices the artist used make you feel a certain way? Does the composition give you a mood?

3. Composition (means the organization of objects and/or figures within the painting) (select only the most relevant of these), how does the artist piece together the different parts of the canvas? How does the artist make your eye move around the canvas? Is there one place where your eye always ends up? What does this movement and organization make you think about the figures or objects depicted?

  • Focal Point:
  • Geometrical shapes:
  • Symmetry?/Asymmetry?:
  • Methods used to lead the eye around the work:
  • Effects created by compositional devices: (e.g. stability, order, randomness, effect of drawing attention to particular parts of the work)

4. Space/Depth (how is the illusion of depth created?)

Camille Pissarro, Hyde Park, London 1890

  • Linear perspective: (e.g. Pissarro uses a row of trees which recede and lead the eye into the distance. The trees vanish at a point on the horizon)
  • Aerial perspective: (the gradual lightening, haziness and bluish tinge that appears towards the horizon)
  • Overlapping of objects:
  • Distance from the picture plane : (sense of distance from the actual surface of the painting)

5.  Colour

  • Main Colours used :
  • Cool and Warm Colours:
  • Range of the palette : (means the number of colours used – a wide range or a limited palette)
  • Effects colour creates:

Emil Nolde, Dance Around the Golden Calf

  • Example: Attention is drawn to the central figure that is painted in strong shades of purple and blue – a striking contrast to the complimentary yellow of the other two figures. Although Nolde worked with warm and cool colours, these seem to be more discordant and disturbing.

6. Light

  • Direction of the Light :
  • Chiaroscuro (contrasts of light and shadow) or Even Lighting :
  • Atmospheric Light (to create mood):Example: “Rembrandt‟s use of chiaroscuro heightens the sense of drama in The Night Watch

Rembrandt’s Night Watch

7. Form and Effects

  • Use of outline to define form: (Are outlines clear?)
  • Use of tonal modeling (shading of form) to create 3-d forms:
  • Does the forms appear static (not moving) or appear to be in movement?
  • What feeling does the use of line create?

Example: Fauvists used expressive line – they did not use line to imitate the real, but like their use of colours, used line to express a feeling or the emphasize a form, or a shape that contributed to the feeling of a painting.  Thick black Line, which often outlined forms were filled in with intense colours. Line was also often use as a decorative means as is seen in Andre Derain’s Dance or in Matisse’s Harmony in Red.

Matisse – Harmony in Red 1908-9

8. Technique

  • Smooth finish:
  • or Thickly applied paint (impasto):
  • Effects: (e.g. implies texture of objects and garments such as marble, satin)
  • Do you feel natural texture in the painting, like softness of a fruit
  • What art movement, does the technique remind you of

Example: The pure and unmixed colours were intensified further by applying thick daubs and smears. In Matisse’s Open Window at Collioure, for example, brush strokes also takes on a symbolic meaning; each level of space is characterized by a different type of brush-stroke. In this painting the brush stroke becomes a metaphor for the quality of time associated with the type of space.  Flat areas of paint are used for the interior and architectonic spaces which have static time; curved short strokes for the plants around the window, and horizontal and vertical dashed lines for the ships at sea.

Matisse – Open Window at Collioure, 1905

In the Mountains at Collioure by Andre Derain you can see the repetitive brush strokes which which gave the Fauves’ paintings a very rough, unfinished look compared to the other artwork at that time. You can also clearly see the infleunce of van Gogh’s brush stroke.

Mountains at Collioure by André Derain

 9. Context (known through research and knowledge of style)

Social/Historical/Artistic: e.g. Fits the artists’ personal styleFits the style of the art period: How did the subject, theme, and form convey ideas, values, sentiments, beliefs, perceptions? What may the work of art say about the period and culture in which the work was created?

Example of a Question

Write an essay in which you make specific reference to at least TWO artworks of any local or international artist(s) you have studied,  who you feel has/have investigated the issue of identity in his/her/their work. 

Your answer should include the following information:
• Inspiration/Influences on the work
• Formal elements used in the work
• Themes and messages in the work that gives a sense of the
artist’s/artists’ identity.

Your answers should have an introduction to the specific question, and a conclusion.

Finally here’s some great advise by Chelsea Emelie Kelly and Alexander J. Noelle

The Two Most Important Questions.

There are only two questions that you really need to look at art, and those are: “What’s going on in this picture/sculpture/building?” and “What do I see that makes me say that?”

LOOK at the picture and figure out what you’re seeing, even if it seems incomprehensible; then FIND evidence in the painting that backs up what you see.

For example, let’s look at Edvard Munch’s famous The Scream (1893). What do we see? You might answer, that’s easy: a man who is scared and overwhelmed. OK, definitely — but how do we know it’s a man? Why is he scared and overwhelmed? What in the painting makes us able to say these things about it?

You might counter with: it’s a man because he’s bald and has a male body type. He’s scared because of the expression on his face — his mouth is open, his eyes are wide, he’s clutching his face with his hands. And maybe he’s overwhelmed by everything around him in the painting — this sharply tilted bridge, bright swirling sky, and the strange blue shapes behind him. Even his body is all twisted, like everything around him.

If you’re feeling overwhelmed yourself, not to worry. It’ll take a little bit of pushing yourself to get to the point where you feel comfortable jumping into a painting and exploring it, but practice makes perfect. Try visiting a museum with a friend and talking through a painting with them — you’ll both see things the other one didn’t, and talking about art out loud can really help you understand a piece.

Also, remember that every choice the artist makes is a conscious one. There’s a reason why you think the guy is scared and overwhelmed: because Munch himself decided to paint him with such an expression, decided to create a swirling, upsetting landscape around him, in those specific reds and blues. Figuring out the way an artist manipulates your interpretation of a piece is key to getting into the artist’s head.

Once you master getting yourself to answer those two basic questions, you’ve probably figured out what art historians call the “subject” of the painting — you know, what’s on the canvas. From there, you can easily start to explore the piece even further by asking yourself some other, more detailed questions.

Also look at this link for an example of Analysis of  The Scream

Helpful Links

Analysis.com – loads of examples of artworks analysed

 Duke University – Visual Analysis

Writing in the Disciplines: Art History:

 Overview: Visual Rhetoric /Visual Literacy:

Visual Rhetoric/Visual Literacy: Writing about Paintings 
Visual Rhetoric/Visual Literacy: Writing about Photographs